The Smurfs

Brief

Bring home Papa Smurf, Smurfette and the rest of the gang in their first ever feature length adventure! Create engaging and interactive digital advertising and activities across key online environments to drive consumer interest in the physical product. Obtain cut through in the crowded Q4 / Christmas marketplace, to deliver pester power and purchase.

Solution

Using the characters and strong brand recognition (with a subtle hint of snow) we created a visually exciting, interactive and adorable digital experience connecting with both children and parents alike. Similar creative was used across Microsoft messenger formats with a direct route to retail to more kid focussed sites, such as Cartoon Network and Miniclip, where the focus was to encourage.

Client feedback

It is often the case that coming up with something very simple is the bravest and hardest thing to do. Substance did exactly this – they took our assets, stripped them back to really focus on the essential, and in the process created one of the most impactful creative executions we have run in a while. Not only did we receive fantastic feedback from our media partners, but our online activity delivered great results which exceeded our expectations – we couldn’t have asked for more!