Passionate about digital

With over eight years of stand-out campaigns, Substance are the leading voice in digital strategy, ideas and execution. Based in London and Los Angeles, we offer worldwide solutions in digital creative, publicity and social media.

Substance has delivered recent exceptional campaigns on entertainment titles such as Prometheus, HBO’s Game Of Thrones and LEGO Batman 2 – and outside of the entertainment industry with the likes of ATOC, Malibu and Pernod Ricard.


At Substance we love to talk, but we’re also very good listeners. Whether you’re looking for an integrated campaign across PR, Social, Mobile, Creative and Gaming, or whether you are looking to cherry pick the elements you need, we are able to deliver a bespoke strategy that is tailored to any specific campaign requirements, and to ensure that we are producing the best possible campaigns for you.


Substance offer services to fulfil a wide spectrum of digital creative needs. From concept to implementation, we help our clients to consistently deliver stand-out campaigns in a rapidly evolving environment. Our dedicated creative team has a wealth of industry-wide experience, creating some of the most stand-out and forward-thinking executions to date.


Publicity is at the heart of our agency, with a team that prides themselves on being imaginative, enthusiastic and fanatical about film and TV. Working in tandem with our in-house creative studio and social teams, our publicity department carefully construct holistic promotional digital strategies that tailored to each of our clients’ needs. It is their role to ensure that we have highly essential relationships with journalists and editors to secure the best possible coverage, and to deliver campaigns in the most efficient and exciting ways.


Social has become an integral and increasingly leading role to play within the media industry, and at Substance we have ensure that this is at the forefront of our agency’s delivery. Our dedicated Social team are the voice of Substance’s social output, which includes the management and acceleration of both UK and International social pages for an array of projects that include

  • Lifetime entertainment properties such as ‘Family Guy’ and ‘Ben and Holly’s Little Kingdom’
  • Supporting film releases such as ‘Ted’ and ‘Abraham Lincoln: Vampire Hunter’
  • Video game titles, such as ‘Lego Batman 2’ and ‘Lego Lord of the Rings’

The Social team ensures that we are at the forefront of social media technology, producing content that connects with an audience in the most engaging and personable interactions. We pride ourselves on quality of communications, technical proficiency and creativity – delivering bespoke social media-driven campaigns for both ‘Prometheus’ and ‘The Sweeney’ in 2012, and are welcoming exciting new challenges for 2013 and beyond.